Matt Homann of “the (non)billable hour” asked me to post about why my opinion about blogging has changed since Monica Bay posted a message on her blog, The Common Scold several months back. The gist of the discussion was that I was strongly questioning the implication that one had to have a blog to be “with it” and that legal technologists in particular, who didn’t have blogs were somehow second-class techno.citizens. My perspective was that having a blog to just have a blog made little sense. In fact, blogging about drivel (“hi everyone, I drew with crayons today – it was really fun” or “here’s my dog licking his . . . ” well, you know what I mean) could have a detrimental effect on the public perception of one’s professionalism. But that blogging with a business reason – as part of a sound marketing strategy made sense.

So the answer to Matt’s query is simple – in part I decided to just bite the bullet and pour in the time. But most importantly, the huge amounts of time I spend getting content on my primary business site, MicroLaw.com, could be complemented by blogging and leveraging RSS technology to get my professional word out. In other words, sound business justification. Nothing emotional, nothing between the lines – just good business for me, for MicroLaw, for my clients and audiences, and for my new business, Factum.

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